Detail of Casa Palmera's timber-batten facade against open evening sky

Sabdia Constructions, Brisbane

Branding, stationery and a property magazine for a Brisbane home built around palms, curves and open-plan light.

BrandingPrintFebruary 2020
5
Bedrooms
3
Bathrooms
2
Car

House of palm trees, drawn as one continuous curve.

Casa Palmera takes its name from the Spanish for house of palm trees. The home is built around open-plan living and a circular architecture that carries from the entry through to the living space.

The brand line written for the home puts it plainly: luxury living inspired by Palm Springs, where style meets sophistication. Everything we drew starts as an arc before it becomes a letter.

A property magazine, made for the listing.

The brand runs the length of the book, from the foiled cover through the contents page and into the interior spreads.

Behind the final work

The drafts before the design that shipped.

Every direction we didn’t run with — magazine layout passes, logo concept explorations and the website direction — on the way to the identity shown above.

Magazine layout drafts

Logo concept drafts

Website direction

Client
Sabdia Constructions
Brisbane, Australia
Scope
Logo and identity
Stationery
Property magazine
Tools
Illustrator
Photoshop
InDesign
Published
February 2020
Next project Six Marbella